(A700U20-1) 2 Section A: Language Change Over Time Answer Question 1 and Question 2. Question 1 is divided into four parts: (a), (b), (c) and (d). Answer all parts. The three texts which follow on pages 4-6 are all examples of advertisements promoting products which are believed to have health benefits. Text A is a handbill published in 1652 when the first coffeehouse in London was opened by Pasqua Rosee. Handbills were a popular form of advertising in the seventeenth and eighteenth centuries. The only remaining copy of this handbill is damaged so some of the text is missing. Text B is an extract from The General Advertiser published in 1751. This was a daily newspaper that consisted almost entirely of advertisements, many of which made dramatic claims about the healing powers of products. Text C is a flyer published in 1910. This is a cheap form of advertising which can be distributed to a wide target audience. The product continued to be made until the 1980s, when the licence for production was withdrawn because of concern about the side effects. © WJEC CBAC Ltd. Turn over. A70 0 U201 03 (A700U20-1) 3 1. (a) Identify the word class and archaic spelling patterns of the following words using appropriate terminology. [6] Dyet (Text A, line 9) ouer (Text A, line 17) Busines (Text A, line 26) (b) What do the examples below tell us about language change? Make two points and refer to the examples using appropriate terminology. [4] exceedingly (Text A, line 18) exceeding (Text A, line 30) Dropsy (Text A, line 21) Dropsie (Text A, line 30) (c) Describe the form and the archaic grammatical features of the following examples using appropriate terminology. [4] a Clock (Text A, line 14) supresseth (Text A, line 18) (d) Analyse features of the grammatical structure and punctuation that are typical of Early Modern English in the extract from Text A below. Make three points and select a relevant example to support each point. You must use appropriate terminology to describe your example. [6] THE Grain or Berry called Coffee, groweth upon little Trees, only in the Deserts of Arabia. It is brought from thence, and drunk generally throughout all the Grand Seigniors Dominions. It is a simple innocent thing, composed into a Drink, by being dryed in an Oven, and ground to Powder, and boiled up with Spring water, and about half a pint of it to be drunk, fasting an hour before, and not Eating an hour after, and to be taken as hot as possibly can be endured; the which will neuer fetch the skin off the mouth, or raise any Blisters, by reason of that Heat. The Turks drink at meals and other times, is usually Water, and their Dyet consists much of Fruit, the Crudities whereof are very much corrected by this Drink. The quality of this Drink is cold and Dry; and though it be a Dryer, yet it neither heats, nor inflames more than hot Posset. [ll.3-12] © WJEC CBAC Ltd. 2. In your response, you must • explore connections across the texts • consider relevant contextual factors and language features associated with the construction of meaning • demonstrate understanding of relevant language concepts and issues. Analyse and evaluate Texts A, B and C as examples of advertisements written at different times. [60] (A700U20-1) 4 TEXT A: ‘The Vertue of the COFFEE Drink’, a handbill (1652) The Vertue of the COFFEE DRINK First publiquely made and sold in England, by Pasqua Rosee THE Grain or Berry called Coffee, groweth upon little Trees, only in the Deserts of Arabia. It is brought from thence, and drunk generally throughout all the Grand Seigniors Dominions1. It is a simple innocent thing, composed into a Drink, by being dryed in an Oven, and ground to Powder, and boiled up with Spring water, and about half a pint of it to be drunk, fasting an hour before, and not Eating an hour after, and to be taken as hot as possibly can be endured; the which will neuer fetch the skin off the mouth, or raise any Blisters, by reason of that Heat. The Turks drink at meals and other times, is usually Water, and their Dyet consists much of Fruit, the Crudities2 whereof are very much corrected by this Drink. The quality of this Drink is cold and Dry;3 and though it be a Dryer, yet it neither heats, nor inflames more than hot Posset.4 It forcloseth5 the Orifice of the Stomack, and fortifies the heat with- [missing text] it’s very good to help digestion, and therefore of great use to be drunk about 3 or 4 a Clock in th’afternoon, as well as in the morning. It quickens the Spirits, and makes the Heart Lightsome. It is good against sore Eys, and the better if you hold your Head ouer it, and take in the Steem that way. It supresseth Fumes exceedingly, and therefore good against the Head-ach, and will very much stop any Defluxion6 of Rheums, that distil from the Head upon the Stomack, and so preuent and help Consumptions and the Cough of the Lungs. It is excellent to prevent and cure the Dropsy, Gout, and Scurvy. It is known by experience to be better than any other Drying Drink for People in years, or Children that have any running humors upon them, as the Kings Evil. &c. It is very good to preuent Mis-carryings in Child-bearing Women. It is a most excellent Remedy against the Spleen, Hypocondriack Winds, or the like. It will preuent Drowsiness, and make one fit for Busines, if one haue occasion to Watch; and therefore you are not to drink of it after Supper, unless you intend to be watchful, for it will hinder sleep for 3 or 4 hours. It is observed that in Turkey, where this is generally drunk, that they are not troubled with the Stone, Gout, Dropsie, or Scurvy, and that their Skins are exceeding cleer and white. It is neither Laxative nor Restringent.7 Made and Sold in St. Michaels-Alley in Cornhill, by Pasqua Rosee, at the Signe of his own Head. 1the Grand Seigniors Dominions: the Grand Seignior was the ruler of Turkey 2Crudities: the indigestible remains of the fruit in the stomach (obsolete) 3cold and Dry: qualities associated with being unsociable and bad-tempered (‘melancholic’); linked to the ‘humours’, a medical system for classifying health and mood (obsolete) 4Posset: a drink taken for medicinal purposes (historical) 5forcloseth: to block up an opening (obsolete) 6Defluxion: running nose or eyes—symptoms of a cold (obsolete) 7Restringent: causing binding or drying of bodily fluids (medical term, rare) © WJEC CBAC Ltd. 5 10 15 20 25 30 Turn over. (A700U20-1) 5 TEXT B: ‘Viper-Drops’, extract from The General Advertiser (1751) VIPER1-DROPS SO Prepared as to contain all the fantastic Qualities of that Creature, heightened : And, tho’ given in a very small Quantity, excel in Power and Efficacy almost all other Medicines given in any Quantities, for the Relief and Cure of those afflicted with the following, and many other Disorders, vis. Natural Weakness ; Weakness from casual Injuries ; Inability, Sterility ; from whatever Cause ; Wastings of Flesh ; Lowness of Spirit ; Immoderate Fluxes, &c. Hysterical or Hypocondriacal Disorders ; Pains in the Back, Kidneys ; Injuries of the Ureters, or Urethra from Stone of Gravel2 ; Cramps ; convulsive Tremblings ; with a Multitude of other Disorders. They chear, enliven, restore, strengthen, and invigorate to a Miracle ; create Appetite, and help Digestion. They are pleasant to take, even to the weakest and nicest Persons. This Medicine is likewise highly serviceable in many Complaints, outwardly applyed ; to Wounds, Bruises, Aches, Pains, Burns, &c. The VIPER-DROPS are sold by the Proprietor, at the Golden-head and Key, a Chemist’s Shop, the Corner of the Bell-Savage-Inn Gateway, Ludgate-Hill, London, In Phials, at 3s, and 1s. 6d with Directions. The CASE of Mr. DOWNS of Cold-Bath Fields Mr. Downs says he has been long afflicted with the Gravel in a very severe Degree, and all the grievous Symptoms attending that terrible Disorder : That he has been for Eight and Forty Hours together in the greatest Torture possible with a Suppression of urine : That he has had, and followed, the Advice of several Apothecaries : That he never has found the like Benefit from them, which he has happily experienced from Dr Rock’s Balsamick VIPER-DROPS : And that these Viper-Drops deserve to have their Praises wrote in Characters of Gold. Summer-Street, opposite the Crown and Sugar Loaf near the Cold-Bath, Clerkenwell JONATHAN DOWNS 1VIPER: a poisonous snake 2Gravel: a kidney infection which affects the urinary tract © WJEC CBAC Ltd. 5 10 15 20 (A700U20-1) 6 TEXT C: ‘Potter’s Asthma Cure’, a flyer (1910) Why Suffer from Asthma? YOU know how exhausting asthma is. You know how prostrated you are by an attack. Year after year you have suffered in this way. The slightest thing brings on the dreaded paroxysms of coughing, and the perpetual fear of an attack coming on, makes life a misery. Not only is the attack painful and prostrating, but the loss of time during your absence from business is another serious item in the account, and that is why you would give anything for a remedy that would afford you prompt and certain relief and freedom from attacks. That is why you ought to know about “Potter’s Asthma Cure,” because it gives Relief—Instant Relief in asthma. The use of “Potter’s Asthma Cure” will enable you to breathe freely. The paroxysms of coughing will stop, and ease, comfort, and sweet, soothing relief will be yours. In every trouble of the breathing apparatus “Potter’s Asthma Cure” is marvellously successful. In asthma, hay fever, bronchitis, and whooping-cough the relief it affords is truly delightful. It enables those who are racked and tortured by incessant coughing to gain restful and refreshing sleep. And the point is that It’s so easy to use “Potter’s Asthma Cure.” You can either put a little of “Potter’s Asthma Cure” on a plate and ignite it and inhale the fumes, or you can use “Potter’s Patent Inhaler,” which is far more convenient, and costs but one shilling. In either case the virtues are brought directly into contact with the breathing organs, and immediately “Potter’s Asthma Cure” is used you are conscious of a feeling of soothing, calming relief, which is most grateful. Until you have tried “Potter’s Asthma Cure” you cannot realise what it will do for you. Possibly you have tried some other so-called cure and been disappointed. “Potter’s Asthma Cure” never disappoints, but gives ease, comfort, and relief. “Potter’s Asthma Cure” is Almost Magical in the results it produces, whilst it is at the same time quite safe. It is entirely free from opium, and does not cause headache, as is the case with other so-called remedies. Furthermore, “Potter’s Asthma Cure” has no injurious effects on the general health, so that there is no room for hesitation about using it. Why be tortured and prostrated by asthma and its agonies when you can gain sweet and immediate relief by using “Potter’s Asthma Cure”? Potter’s Asthma Cure Cigarettes are in every way as convenient and efficacious as our Asthma Cure. They enable those whose business calls them out of doors to carry the remedy for their trouble in their pockets with them. At the first symptoms of an attack “Potter’s Asthma Cigarettes” should be smoked, and in that way pain, discomfort, and suffering will be avoided. “Potter’s Asthma Cigarettes” are specially valuable in foggy weather and on going into the open air, and their use is a wonderful protection. The same thing is true of “Potter’s Smoking Mixture.” A cigarette smoked by the asthmatic the last thing at night will ensure a good night’s rest and pleasant refreshing sleep. © WJEC CBAC Ltd. 5 10 15 20 25 30 35 (A700U20-1) 7 Section B: English in the Twenty-First Century Read the following set of data which gives examples of email subject lines (the title that appears in an inbox list of messages), and answer the compulsory question below. © WJEC CBAC Ltd. TEXT 1: (Halloween promotion, online store) Spooktacular Savings Event! Save up to 50% + 10% discount code TEXT 2: (Google Calendar) Notification: Booking @ Hotel Mercure London Heathrow Mon Nov 21–Tue Nov 22 TEXT 3: (family) Just setting off …at last … TEXT 4: (campaign group) Kicking ass—sorry for the crude language—sign our petition TEXT 5: (pre-Christmas sales at the end of November, online store) JULIE HURRY UP YOU ARE LATE! 48 hours left to enjoy BLACK FRIDAY TEXT 6: (marketing company) Would you like to unsubscribe? TEXT 7: (friends) Pff this is kinda sooo not cool Guys TEXT 8: (Facebook notification) Jack Gray commented on your photo TEXT 9: (employer) [URGENT] Data Correction Project – Update TEXT 10: (fraud spam, unsolicited email sent in large quantities with the intention of conning the recipient) Greeting! Im Mrs Tayla Mohid, I NEED UR HELP with $10,000,000 fund help humanity END OF PAPER 3. In your response, you must refer to the set of data (Texts 1-10), but, in addition, you may wish to draw on your own examples. You must also: • consider relevant contextual factors and language features associated with the construction of meaning • apply appropriate methods of language analysis, using associated terminology and coherent expression • demonstrate understanding of relevant language concepts and issues. Using your knowledge of twenty-first century English, analyse and evaluate the ways in which contextual factors affect the lexical and grammatical choices in email subject lines. [40]